In my four years in advertising, I have worked under one of Africa’s strongest telecommunication company called MTN , but T-mobile  with their ad campaign for the super bowl brought a creative insight to what the power of connection can stand for and because the super bowl represents the American culture, this was a good season to slide in the speech of equality.

I was impressed by the direction the ad took in allowing us to understand we are equal and because of that, we all should be treated fairly by every individual. Looking at the babies’ expression I was reminded of different personalities…

“… It’s a lot to take in…”

The baby crying, wondering what good does the world has to offer

Change starts now

T-Mobile has given us the same network to connect, its left for individuals not to put our requests on hold, but give us the same chance to express out potentials of greatness. Change starts now, Are you with us?